Malare’s handmade designs use unique gemstones from all over the world and are made to measure for their clients. The goal of Malare is to provide pieces of art in the form of jewelry that helps to express the wearer’s individuality. When you look and feel fabulous, it's even easier to be your best authentic self.
The client approached A16 Studios with the main aim of boosting their online sales by firstly increasing their organic rankings and traffic for specific keywords like “handmade” and “handmade jewelry”
The handmade jewelry industry is already dominated by key players such as NOVICA, so the challenge would be to stand out locally and have their own footing within this space.
Our team's approach is to increase organic presence through heavy content optimization on their category pages. Furthermore, a content marketing campaign was also executed to further boost and support the ongoing digital marketing campaigns. Quality content was created by publishing blog posts that featured the top-selling products (necklaces) for the client.
increase in organic clicks
increase in sessions
increase in terms of revenue made organically and 88% through direct channel.
of branded keywords are now in Page 1