Middle Sister is an online women’s boutique that is always carrying the trendiest styles. Their chic and contemporary clothing and accessories are perfect for creating a variety of looks. Middle Sister is for women who live free, searching for wild passion and endless fashion inspiration. Find highly-coveted trends at affordable prices at their online fashion boutique today!
Our main goal was to drive further brand awareness and boost online traffic numbers. This was to be done through both SEO optimization and Google Search Ads.
One of the biggest challenges we faced with this campaign was that the client's website was too new to be able to outrank certain competitors, especially for the more competitive keywords.
Since SEO is a long-term strategy and requires some time to become fruitful, we designed an SEM campaign to complement it and achieve the results Middle Sister needed in time.
We started our SEM campaign by targeting high-traffic keywords. This gave us an instant traffic boost and allowed us to get our foot in the door. We also targeted certain competitor's brand names in order to steal some of their online traffic. In terms of SEO, we targeted high-purchase intent keywords in order to drive more high-quality online traffic to their website in the long-term.
increase in total website traffic when comparing March 2020 to February 2020
increase in organic traffic when comparing the last 6 months (Jan to June 2020) to the previous 6 months (July to Dec 2019).
interest leads brought in solely from CPC within 3 months