109%increase in organic traffic when comparing for Middle Sister
Optimizing Middle Sister's website ahieved explosive growth in sales.
Middle Sister is an online women’s boutique that is always carrying the trendiest styles. Their chic and contemporary clothing and accessories are perfect for creating a variety of looks. Middle Sister is for women who live free, searching for wild passion and endless fashion inspiration. Find highly-coveted trends at affordable prices at their online fashion boutique today!
Our main goal was to drive further brand awareness and boost online traffic numbers. This was to be done through both SEO optimization and Google Search Ads.
One of the biggest challenges we faced with this campaign was that the client's website was too new to be able to outrank certain competitors, especially for the more competitive keywords.
Since SEO is a long-term strategy and requires some time to become fruitful, we designed an SEM campaign to complement it and achieve the results Middle Sister needed in time.
We started our SEM campaign by targeting high-traffic keywords. This gave us an instant traffic boost and allowed us to get our foot in the door.
We also targeted certain competitor's brand names in order to steal some of their online traffic. In terms of SEO, we targeted high-purchase intent keywords in order to drive more high-quality online traffic to their website in the long-term.
We also got rid of some of their broken links and bad links and create a content marketing strategy which increased the number of blogs post per monthly to 3-4 blog posts per month. We also focused on increasing the number of low-volume keywords within their niche by optimizing their keywords strategy to focus on those low-hanging fruit. We also optimized their My Business Listing on Google and focused on building their inbound and outbound links.
We were able to achieve the client’s 6-month KPI within that time frame, and they saw a consistent month-on-month sessions growth of 25.44% from the organic channels alone – with Google Search Console clicks climbing from 2.3K to 5.3K.
This strategy was very rich content-heavy, and our best-performing piece has received 1,200 new clicks after being updated. The best-performing product page received 6.38K clicks after being updated.
Ongoing optimizations have allowed us to earn exposure and traffic through featured snippets placements, and now Middle Sister appears on Google's SERP within their niche.
Our digital marketing services will help your business grow online w/more leads, calls, and revenue.
Hiring a team. We are responsible not only for creating high-level projects but also for improving the quality of SEO with with White-Hat services in the Atlanta market.
GET STARTED WITH $1000
WORTH OF ADVICE FOR FREE
Take the first step towards getting a website that will double your leads and sales by booking your FREE 30-Minute Growth Strategy Call Today.