In digital marketing, SEO is one of the main techniques adopted by companies to improve their positioning in digital search engines, such as Google or Bing.
SEO (Search Engine Optimization) is a set of techniques used to evaluate the content of websites or blogs in order to have a better positioning on search sites organically.
This is one of the main long-term techniques used by 69% of American companies, according to a survey by SEO Trends. In addition, SEO is a cost-effective strategy, due to its low implementation price and excellent results.
So, for those who want to adopt SEO as apart of their marketing strategy, we have put today a quick list with the best 4tips to help you optimize your site and appear in the first results of search engines. So let’s dive into it!
Index
1 - Audience research
2 - Pay attention to long tail words
3 - Quality content
4 - Hierarchize the text
Leverage your sales with SEO
1 - Audience research
The first step in using SEO is to research the user's purchase intention. Search for all the terms searched by your target audience and make a list of the main keywords used. To conduct the research, there are some keyword planning tools like Answer The Public and Uber Suggest. With these keyword planners, it’s easier to find what users want and the main terms they search for.
2 - Pay attention to long tail words
Long tail words are terms accompanied by three or more words that form a short sentence such as "Air conditioning repair in Atlanta". After listing the top keywords searched by customers, choose long-tail terms to attract a more specific audience. Unlike generic main keywords, long tail words can position themselves more quickly due to the limited search volume. In addition, these segmented terms help the company to attract specialized users, who have real intentions to buy a product or service.
3 - Quality content
For search engines a well positioned text is one that manages to attract readers and resolve their doubts. Therefore, good content is essential when positioning a website. Writing relevant content means producing a text that delivers a solution to readers' problems, be it a tutorial, informative guide. e-book or tips for selling over the internet. Content with the best rankings are those with a flashy, clear and deep text in the ideas that complement what is written.
4 - Hierarchize the text
In addition to quality, there is another important factor for good positioning: the hierarchy of content, showing in topics what is most relevant in the text. In addition to making it easier to read, separating content into topics helps to identify search engines. The classification of these terms is divided by:
H1: is the main title of the page or content;
H2: subtitles that are within the content;
H3: subtopics used within the subtitles to add extra information;
H4: subtopics that create more information, such as listings, for example.
Leverage your sales with SEO
SEO is one of the most used techniques by companies to improve their positioning in search engines. Composed of techniques to improve the positioning of search engines, this strategy stands out for its cost-benefit, due to the low cost and great results in the long term.
To start using SEO techniques, do a survey of the target audience. Through it it is possible to discover the terms most searched by people, helping in the creation of a list with the main keywords related to the company's products. After collecting the main keywords, look for long-tail words, which are specific words that make up a sentence. These words help the company to position itself faster, as they are specific terms sought by people interested in the product.
In addition to words, another important factor for positioning a page on the internet is content. Produce content that can solve the readers' problem. This helps in positioning and relevance in the first search results. And to conclude, there is a hierarchy of content.
Based on topics for easy reading and identification in the search engines, they are divided by H1 (title), H2 (subtitle in the content), H3 (extra information) and H4 (Subtopics with listings). With SEO techniques, your company will have more chances of your website being in the top positions of digital search engines.
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