Google processes over 40,000 search queries every second, which adds up to 3.5 billion searches a day. With search engine optimization (SEO), you can appear in these searches and attract more people to your site. As traffic to your site grows, your search ranking will rise, too!
However, you need to get people clicking on your website first. Here are the five steps you need to increase click-through rates to your website. With these SEO strategies, you can gather more site visitors—and prospective customers.
1. Really Research
When people search for a product or service on Google, they usually have an idea in mind for what they’re looking for. This is known as their search intent. The best way to increase click-through rates for your content is to leverage your target audience’s intent. What are they searching for? What problems are they facing that you can solve? This is the key.
Start by researching your target audience. Break your broader audience into smaller personas based on demographics, buying behaviors, and interests. Then, use Google Keyword Planner, Trends, or Ahrefs to research search trends. Which keywords are your customers searching for the most? Which of these have the lowest competition?
2. Write Attention-Grabbing Headlines
Once people see your content on a search engine results page (SERP), they’ll see a headline, your website, and a description. The headline they see should capture their attention and draw them in. It should be something provacative as well as unique.
Go check out some of the headlines that your competition is putting out there to give you ideas and then write your own, unique attention-grabbing headlines. Make sure the headline features your target keyword. Otherwise, you could fail to match their search intent.
3. Speed and Security
The higher you rank, the more likely people will click on your site than a competitor’s. To boost your ranking, make sure your site is fast and secure.
Mobile devices now account for 60% of all traffic. In fact, Google uses mobile-first indexing to determine rankings. If you want to rank higher and attract more clicks, make sure your site is optimized.
Otherwise, people won’t find you, which can hurt your ranking and people typically do not trust site that are unsecure especailly is you are selling a product and have a shopping cart feature.
4. Get Descriptive
Beneath your headline, people will see a description of your content. To increase web traffic to your site, make sure this description pulls people in.
Tease your content a little. Try providing a brief answer to a question to show readers you’re relevant to their search.
5. Get Rich (Snippets)
Rich snippets are becoming more popular on SERPs. These snippets stand out on search pages, allowing you to stand out from the competition. Try crafting your content to show up as a snippet. There are also WordPress plugins available to help you adjust for these snippets. Appearing as a snippet will help you generate more clicks to your site.
Give your SEO the boost it needs! With these steps to increase click-through rates, you can raise your ranking and attract more traffic than ever.