How Do Brands Successfully Navigate the Culture Wars and Stay Relevant Post COVID-19?
The way brands connect with consumers has changed drastically in 2020. Prior to the COVID-19 outbreak It used to be that companies would develop their brand positionings by identifying what they saw as the defining characteristic and benefits of their brand, then pushing that message out the market. They operated as though they were in complete control of their narrative but then as we moved into the age of the consumer things changed and quite drastically. Currently, we liv