By Nicolas Coleman
Strategic branding is when you make your brand work for your business. When you create a full brand that gets inside the head of your target audience and gets people buying your products or using your services, it is when your brand does the job it was designed for and the strategy you had to use to get there.
Here is our guide to using strategic branding to support your business's growth.
Create a Brand
Create a brand for your business that works. Focus on using a style that is popular and a brand that stands out from the crowd. Make sure that you choose designs that appeal to your target audience and that show people exactly what your business does. If your brand does not stand up and do all of these things, then it is not fulfilling its potential.
Your brand should consist of a great name, a logo, banners and a certain style that you add to all of your content and pages. People should be able to recognize your business without even seeing the name or the logo, just from the style and colors you use. Remember that it is important you have a brand voice to go with your business.
Your name should represent your business and be easily searchable. There are business name generators online, which can be a fun way of getting creative with your branding.
Create a free logo and save some money for your advertising budget. Your logo should represent your business in the same way your name does and stand out from all the other logos out there. Put your logo on any promotional material that you release to make sure you are making the most of having one.
Your style should show people what kind of business you are and what is important to you. Even using the same color set throughout your posts can achieve great results in ensuring that people recognize your brand.
Consider other options with your branding, like a jingle or a slogan. Think about what your business needs to show customers and how it can best interact with them through its branding.
How Does This Support Your Business Growth?
All of this branding works holistically to support the growth of your business. Once people recognize your brand, they will be more likely to see your adverts and promotional material as it is something they know and trust. Your branding should make people want to approach you, especially by having a friendly tone and style to it.
You can even go one step further and get your target audience involved in creating your branding. Give them options to choose from when you are designing your logo and let people choose which they like best. Ask your audience which colors they love and which best represent your company and use those in your marketing.
Your brand does not have to stand still. It can incorporate new elements as long as the core of it stays the same (unless it isn’t working and you decide to rebrand). Be bold and brave with your branding and get it put onto products for your followers to buy. Always make sure that you have branded packaging when you are shipping out products and get branded business cards that have your socials QR codes on them.
Branding strategically is at the core of most businesses. When a business gets it right they often excel in their field. When they miss a trick they can flop. Always research and keep up to date with fashionable brands to make sure you are getting the most out of yours.