Google has changed from its early days, and now it has very, very sophisticated algorithms that judge web pages based on the quality of the content. If your pages measure up to the ranking factors and beat the competition, you will get closer to a prime position in the SERPs. If not then you will end up paying a lot of money on ads if you want to bypass the competition and rank on the first page where your website or landing page will get the most hits in order to convert those hits into sales.
But the question remains, how do you get to the top of Google search results in 2021? I know you may be thinking but it is 2020. Well, by the time you read this there will be less than 45 days left in 2020 so if your website isn’t already ranking on the first page of Google organically you’re probably not going to get that task accomplished. So why not get started today with goals of having your site ranked on the first page of Google in 2021? Sounds like an excellent goal.
Again, as you know being able to place your site on the first page of searches or in the first page ranking on Google is a dauting task and the main objective that most online companies want to achieve, regardless of their business niche. The main reason why this is not an easy task is because your competitors will either have paid to play making it more expensive to buy in to high volume keywords or they are blitzing you in content via social media followers & post and the numbers of blog posts and articles linked to and from their website.
So, in this case ranking your site on the first page can be likened to a marathon not a sprint, consistency is the key! One caveat that also needs to be mentioned which can’t be stated enough avoiding SEO companies promising you guaranteed rankings on the first page of Google in 90 days or less! It is just not going to happen.
So, to help you with this task, we put together some tips and actions that can be useful for your site for it to reach the top of the Google search rankings. So, let us gets get started with these step-by-step instructions so you can get your site ranking higher today.
Index
Step by step to rank a site on Google
- Step one: Identify what gets in the way of your site
- Step two: How to increase the loading speed of a website?
- Step three: Google uses keywords to rank, not a specific website
- Step four: Perform On-Page Optimization
- Step five: Create content that is relevant and use the keyword
Step by step to rank a site on Google
Step one: Identify what is getting in the way of your site from ranking
The first action to make your site rise in the Google search ranking is to perform a good search on your site, so that you can finally identify what is hindering your site from appearing at the tops of the search engine results page. The first thing you want to do is perform a site speed test of your site. Making sure you perform a site test is very essential, as the speed that your site opens and loads directly interferes with your positioning on Google, in addition to generating good and bad impressions for visitors and potential customers.
There are tools that can be used for you to be able to identify the main errors that are disturbing your site and the most credible tools to help you run a site speed test namely:
Step two: How to increase the loading speed of your website?
There are usually several factors responsible for making your site crash or load slowly. However, these issues can be solved quickly with just a few actions on the site. So, what can be interfering with slow load time and how to solve these problems? Here are some of these issues affecting your website and what you can do to resolve upload problems on your site.
Heavily scaled images
The amount of heavily scaled images, especially when they are in excess, make any site extremely slow. This happens because of the amount of data that is exchanged between servers and websites makes for a longer loading time because of the larger scale images. To solve this problem, just at the time of creating a project, compress the images before uploading them to the server, or you can simply review your project and change the images to make your site lighter. In addition, the internet provides several tools that can be extremely useful to reduce these images. If you do not want to install a program, you can even use websites where this image reduction can be done online.
Some of these sites are:
Reduce CSS, JavaScript and HTML files
CSS, JavaScript and even the HTML language are extremely heavy on a website, clearly depending on the way in which these languages were decoded or written.
To solve the problem with code languages, just edit the files, excluding spaces and lines, which can be good to reduce the code and save space and time when your site loads. If you don't know how to make this reduction and also depending on the technology that was used when creating your site, such as using WordPress, for example, you can make this reduction with plug-ins and tools completely online.
Now some options that can be extremely useful at this time:
CSS Minifier.
CSS Compressor.
Too many plug-ins and gadgets
Using many plug-ins and gadgets seems to be remarkably interesting to optimize the website experience, especially so that it contains several different and fun features. But all this "fun" can end up leaving your site overloaded and consequently, slow.
This is the easiest problem to solve, as these excess functionalities can be removed quickly and simply directly in the administrative panel of the website, in the same place where you added them. To do this, just analyze what may be needed for use on your site, uninstalling those that are only weighing on your entire site.
- Step three: Google uses keywords to rank, not a specific website
Google does not determine placement through the website, but the keywords that that website uses. Given the popularity that SEO has acquired and the importance of Google in business, many people end up forgetting the real logic behind search engines. When talking about Internet search engines, keywords are also mentioned, as they are responsible for all this search engine, in addition to being the main objective in an optimization action.
That is, when you plan or execute an optimization or SEO campaign, all the work is around a keyword and not your site. This is a confusion that many beginners who have no knowledge in the field end up having. Thus, a good position on search engines is only achieved through a term or keyword and not by its name itself. Therefore, the sites are positioned according to the words, for example “restaurant in Rio de Janeiro” not “website of any restaurant in Rio de Janeiro”. Understanding this clearly, its concept and the logic used by the search engines, you need to understand another equally important step to be able to rise in the Google search ranking, the On-Page optimization.
- Step Four: Perform On-Page Optimization
This form of optimization is causally related to all the characteristics that are used in the identification and differentiation of a page in the search engines. These identifications are true clues that are passed on to searchers about that website and the direct relationship of that website with the keyword that was searched for. The main elements on a page that are of utmost importance and that need to undergo optimization are:
Page title
When it comes to SEO, the title of the page is crucial for optimization. As many people think, this differential does not have to be the page name exactly or the title of an article. This differential is linked to a markup in HTML, being identified as the term that will appear to visitors and search engines. In general, headlines cannot exceed 63 characters so that Google does not cut it.
Internal description
Textual fragment that is below the title in a search result, the meta description is the summary of your page and you must use it to convince the user that this page is in accordance with all the content that that user searches on the engines search. This description is not decisive when it comes to improving or worsening the positioning of the site, remembering that Google gets an automatic summary of pages that do not have a meta description. However, making an internal description can become a real bait to attract visitors or answer questions about the content, especially if it is relevant content that deserves to be read.
Pages address
A page's URL is the main element that search engine robots look for the keyword that visitors search for. For this reason, a nice URL for these robots is one that makes it possible to easily identify a keyword instead of codes or numbers, after all, understanding is also much easier, isn't it?
Text with images
Images are also essential for an On-Page optimization, as they assist in the identification of keywords that are related to the content posted on the site.
The alternative text allows the search engines to understand what the image is about and if it is related to the website. It is essential that the names on the images are simple and agree with the rest of the content.
Titles and subtitles
Titles are identified by the codes <h1>, <h2> and so on. <h1> is responsible for the page title and then the other codes that follow it according to their order of importance. The tip in this step is to use the keyword in these codes, both in the title and in the subtitles, as they reinforce the idea that the content of the page wants to pass on to the visitor.
Sitemap
The sitemap makes it even more practical for robots to read your site. When you submit a sitemap, your site will then be recognized by the robots, increasing the chances of good placement.
- Step five: Create content that is relevant and use the keyword
You do not talk about positioning or SEO without talking about the real importance of creating relevant and quality content to get your site to be in a good place in Google's search positioning. For this content creation, you need to plan well in advance to achieve the best results in the long term, in addition to becoming a real source of advertising for your website. Here are some tips that can help you invest in creating content and better rank your site on Google:
Tell a real story
Produce content that is original, as readers are always looking for authenticity and relevant information. To do this, just use a good narrative and deliver content that is unique to your site to the visitor. For example, if you are selling yoga mats do not want to blog about distance running!
Use information that is true
To gain authority in the segment used and have credibility with your audience, you need to use real information, whatever your segment. To do this, just search the sources and data before using them in a content.
Make your audience curious only with the title of your content
The title is responsible for calling visitors, being the real gateway for those visitors to be interested in the content you share on your website. So, make headlines that draw visitors and impact them.
Make your content shareable
The best way to achieve success with your content is the power that going viral and sharing have, those are the tedious ingredients for you to stand out from the crowd. You must get people sharing your content and talking about it.
Use links in your content
Place links correctly on your site, which is an excellent way to improve your positioning and increase the number of users.
Quality Backlinks - Reach the top positions on Google
In this guide you have found the main actions that make your site rise in the Google search ranking. Without a doubt beyond these, there are other actions and strategies that can be used to make your site achieve even better results. Remembering that all actions shared here must always be reviewed and applied, as all SEO and optimization work is part of a strategy that any company should use to achieve good results in their business and, of course, in Google ranking.
Do you have any tactics you want to share? Let us know below!
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